True authenticity is rarely easy, comfortable, or guaranteed to be effective. But it is essential to our ability to sustain long-term success--on our own terms.

This is where the concept for "Be Essential" came from. We continued to hear leaders expressing the desire to remain "authentic", have a "bigger impact", and continue growing and scaling to "make the most of" their potential. Yes, yes and yes! And yet, we often found at least one of these self-limiting beliefs was stalling their progress... and adding great frustration along the way. 

The first related to a lack of clarity regarding what "authentic" meant for them. The second related to a lack of clarity regarding what "impacts" they were already having--whether intentional or not, and whether beneficial or not. The third involved how to engage and balance these dimensions to build and sustain their progress over time. We call this the Essential Flywheel™ (represented by our logo), for the combination creates a dynamic, virtu...